Identify an industry in a market where new market value

I need to make a 1000 word essay for any industry and show the New Market Innovation method used as per the guidelines mentioned in the given attachment. Kindly go through the article attached, basis on which this essay has to be created. Kindly refer to page 5 (85) of article and use the image as a key learning for the same.Please do not copy paste any content from google.The details of the essay are attached in the file below for reference.Thank you,SamOverviewIncreasingly, creation of new market value is becoming central to successful innovation .You are required to select an industry in a market of your choice in order to apply Kim andMauborgne (1999)’s New Value Curve for creating new market value.DetailsThe Scenario workshop requires you to:Q1 – Identify an industry in a market where new market value creation has been undertakenQ2 – Articulate and justify the role of new market value creation in the context of your selected industryQ3 – Evaluate the strategies that have been used to create new market space in this industryKey Checklist• Question 1 and 2 are interlinked ,question 2 entails the articulation and justification of the new market value creation outlined in question 1• Structure the essay around the three core questions• Essays must be fully and accurately referenced.• Direct quotes properly referenced with quotation marks, source and page number• Secondary research can be included in the assessment to consolidate arguments.