Your plan on how to get them there – That is, what can the

Your plan on how to get them there– That is, what can the company do to change it’s reputation tomatch your desired image for the company …….
• Include a theory/framework about crisis management anddiscuss if the company did a good job or what they shoulddo now– We expect that proper handling of a crisis will improve ormaintain reputation and that poor handling of a crisis willweaken a reputation …….