Create an Integrated Marketing Communications Plan

Create the Business Description portion of the Marketing Communications Plan using the business and information presented in the Case Study.

• In 200-300 words provide a description of the business and the challenges it is facing.
• In 200-300 words, explain the areas of the Marketing Communications plan that will need to be evaluated/changed from the current situation of the business.
• Complete the title page and start building the Reference page by including any sources used in the assignment.
• Please adhere to the Publication Manual of the American Psychological Association, (6th ed., 2nd printing) when writing and submitting assignments and papers.
• Submit the assignment to the DropBox.