is marketing to women bad?
Please read the attached article and blog. Then respond to this discussion question: In general, based on what you read (or regardless of what you read) how well do you feel marketers target women segments? Compare and contrast the issues involved in targeting women to targeting other kinds of segments — specifically, consumer psychographic segments and B2B small business segments. (If either hyperlink will not open, try copying and pasting the address into your browser. Addresses have been provided below.)
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