The report should be addressed to an interested management
The report should be addressed to an interested management
The report should be addressed to an interested management readership. It should have: • a sound theoretical and conceptual perspective, containing evidence of critical debate with reference to appropriate academic literature. • an effective practical foundation, which makes management recommendations. Assessment Submission Online submission only. To submit your work, please go to the ‘Submit your work’ area of the Module NILE site. It is important that you submit your work to the correct module NILE site, and that your work is submitted on time. Deadline for first submission is Monday 13th June 2016, 23.59h. The work will be submitted in essay format and should be 2000 words, +/- 10%. University policy regarding the presentation of references must be followed. Any assignment that exceeds the given word count will be penalised. Academic Practice This is an individual assignment. The University of Northampton policy will apply in all cases of copying, plagiarism or any other methods by which students have obtained (or attempted to obtain) an unfair advantage. Support and guidance on assessments and academic integrity can be found from the following resources SkillsHub: http://skillshub.northampton.ac.uk CfAP: http://tinyurl.com/UoNCfAP Assessment Guidance See below. Please remember that for resits students’ work is assessed as normal, but the final mark is capped at C-. Learning outcomes The learning outcomes being addressed through this assignment are: Knowledge and understanding a) justify, using robust practical and theoretical evidence, the application of marketing across a variety of organisational contexts. b) apply a range of analytical models and conceptual tools and techniques in the marketing decision process, in particular with respect to environmental analysis, marketing planning and control to produce superior l marketplace performance. c) Critically select & apply relevant marketing theories, conceptual models & frameworks in the development of marketing strategies within a dynamic business environment. d) Demonstrate knowledge applied to evaluate marketing practice in relation to the cross-functional aspects of business & management with the goal of enhancing long-term shareholder value or other measures of success Subject specific skills e) Synthesise complex organisational based information, together with dynamic external data into effective marketing lead planning strategies.
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