This assignment aims at helping students to discuss how

1. Submission: The assignment must be submitted in electronic format only throughMoodle. Please follow the submission process described below:a) Your assignment deliverables include a single file: Assignment Report (MSWord).The filename should contain Unit Code, Assignment Number and yourstudent ID number, similar to the following example:FIT9123Assignment2Report_StudentID.docx, ORFIT9123Assignment2Report_StudentID.docb) Submit an electronic version (in MS-Word format, without completedIndividual Assignment Cover Sheet) of your completed Assignment Reportthrough the Moodle site of this unit, by 5pm (31May, 2019). In doing so, pleaseclick on the acceptance box of Individual Assignment Submission.2. Late Submissions: Late assignments submitted without an approved extensionmay be accepted (up to two weeks late) at the discretion of the lecturer, but will bepenalised at the rate of 5% of total assignment marks per day (including weekends).Assignments received later than two weeks after the due date will not normally beaccepted. (Please refer to the Unit Guide).3. References: Students are encouraged to look for relevant readings, and draw onscholarly literature. All sources of information must be fully and appropriatelyacknowledged using in-text citation and reference list. Please use APA style ofreferencing.4. Format and Length: The format of the assignment report is shown below:? Title page (with assignment title, student name, ID, unit code, tutor name)? Table of contents? Introduction section? Responses to the assignment tasks? Conclusion section? Use one single aggregated reference list at the end of the document.? Use Times New Roman format, font 11 or 12, and single space.? Each page (except the Title page, and Table of contents) must be numbered.? Assignment length should not exceed 3000 words (excluding Title, Table ofcontents, and Reference List)Page 2 of 3FIT9123 Assignment 2, S1 20195. Other Questions: Please contact your tutor or lecturer should you require furtherclarifications.6. Assignment Assessment Criteria: Assignment 1 will be evaluated in terms of thefollowing criteria:? Written communication skills? Logical structure of report? Critical analysis/synthesis? Identification of major elements/issues as well as analysis/discussion? Literature used (relevance, type, up-to-date, number) and referencing/citationtechnique? Use of in-text references and list of references in APA style7. Warning: Students are encouraged to use materials from a variety of sources BUTmaterials copied from other sources that are NOT acknowledged in appropriatereferences will be considered as plagiarism and is a serious offence that will result infailure (see Section 8 on “Plagiarism and Collusion” section below for more details).Any students suspected of copying other students’ work will be immediately referredto the relevant disciplinary committee.8. Plagiarism and Collusion: Note that this is an individual assignment. Whilegeneral collaboration between students in terms of understanding of concepts isacceptable, the assignment report must be entirely your own work. You must not:? Use another student’s work as the basis for your own.? Steal, appropriate or make use of the work of another student without theirknowledge.? Lend your work to another student for any reason.? Use the ideas, words or other intellectual property of anyone without properacknowledgement.9. Extension Policy: Note the extension policy in the Unit Guide. When an extensionis to be requested, students should consult the lecturer. Extensions will not be granteddue to last minute “technical problems” such as an inability to connect to the Internet,PC, laptop problems etc.10. Broad Assignment AimThis assignment aims at helping students to discuss how social media applications areused in support of key activities involved in the value chain of business organisations.Students are required to provide evidence using case studies reported in the scholarlyliterature.11. Specific InstructionsStudents are required to carefully read a number of research articles (Minimum 10,Maximum15), that discuss how business organisations are using various social mediaapplications (e.g. Youtube, FaceBook, Instagram) in support of primary or support(also known as secondary) activities included in the Value Chain Theory proposed byPorter (1985). Students are encouraged to use google scholar search engine to findthose articles. Students can also access those articles using Monash Library ecatalogue.Drawing on a reading of those articles, students are required to perform thefollowing tasks: