University of Phoenix MGT 498

Environmental Scan Paper

Write a 1,050- to 1,400-word paper in which you complete the following:

· Research and describe the internal and external environments of 2 to 3 real-world companies using an environmental scan.

· Determine what competitive advantages each company has and what strategies each company is using.

o How does each company create value and sustain competitive advantage through business strategy?

o What measurement guidelines is each company using to verify its strategic effectiveness?

o How effective are the measurement guidelines that each company is using?

Format your paper consistent with APA guidelines.