Working in the same small teams, develop a creative brief

Working in the same small teams, develop a creative brief

Working in the same small teams, develop a creative brief for one of the three brands listed above. The brief should establish the goal of any future advertising efforts and offer some basic guidance to the creative division. Your team should use the template at Exhibit 9.15 to develop the creative brief, but you may make adjustments as necessary to that model.

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